Why a logo design doesn’t cost $59. We look at reasons why a professionally designed logo takes time and costs money.


A Logo is a symbol made up of text and/or images that help us identify brands. If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.

Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. Logo is  the foundation for your you brand’s visual brand identity.

I got a phone call not long ago from a prospective client enquiring about having a new logo designed for his company. Unfortunately they found out that I was way outside of their budget. Now, I get it…even the starting price of what I charge for logos isn’t exactly cheap, but you’d be hard-pressed to find a professionally designed logo for much less than that in Auckland.

There seems to be a disconnect between what designers know and what everyone else thinks they know when it comes to the reality of logo design. Professional designers understand what goes into creating a logo.

Here are some reasons why a logo design doesn’t cost $59 or even $200 to design.

A professionally designed logo takes time

I typically spend anywhere from 10 to 25 hours on every single logo design that I do for a client. As outlined in our logo design process, professional logo designers have an actual design process that involves meetings, research, sketching, conceptualising, and designing. Do you believe doing all of that costs $59.00?

As you can see a professionally designed logo can’t possibly cost $59. What you can get for that price however is a logo created by an online logo generator. Online logo generators are websites that allow you to use predesigned templates which can be altered and customised to your preference.

These interfaces simply ask for your company name, preferred logo style, and a category such as “Beauty” or “Building”. This is all the information these generators need to produce a few different generic designs.

Most New Zealand designers have university qualifications

Yes, some designers are self-taught, but that’s the exception not the rule. Most of us understood the value in higher education, so we committed three years of our lives to learning our trade. Time and effort aside, earning a degree also isn’t cheap and many of us are left with big student loans.

The graphic design software we use is expensive

In the graphic design industry, designers have to stay atop current technology and software.

Unfortunately, those things aren’t exactly cheap. I’d hate to say we pass the expense on to you, but that’s every business. If we charge you less than what it takes for us to stay afloat financially, we’d sink and go out of business.

We charge for our experience

Most reasonable people would agree, that the longer you do something the more of an expert you are—the more value the services you provide have.

Your brand’s identity is build on your logo

You want to make a great first impression. So why risk having someone take one look at your logo, the very face of your company, and think; “This is very unprofessional”.

A well designed logo is the first essential building block of a cohesive brand identity. Do you have a business card? A company website? Your logo is the first thing people notice on your business card or your website.

Every single successful brand uses effective branding to their advantage. Think banks, McDonald’s, Apple. Their logos, their colours, are everywhere. In fact, it’s statistically proven that the more a company invests into their marketing, the greater their ROI will be.

Having a good logo or great design won’t magically make your business any better, but it will make it look better in the eyes of your audience. It’s called perceived value. 

A well designed logo should last many years

An effective logo should be timeless, meaning – it will endure the ages. Will the logo still be effective in 2, 5, 10 years? Professional designers tend to leave trends to the fashion industry. Trends come and go, where your brand identity is concerned, longevity is key. So investing into a logo that will last for years to come is essential. 

If you are thinking about having a professionally designed logo for your company or organisation get in touch or view our logo design portfolio.

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