A logo is a graphic mark, emblem, symbol, or stylised name used to identify a company, organisation, product, or a brand.
A well designed logo is a foundation to a great brand identity. It should be a representation of your brand and culture. It should draw the consumer in to find out more. The design serves as an emblem that makes your business or organisation easily recognized on your letterhead, your website, and your marketing material.
What makes a good logo? We always keep these qualities in mind when designing logos for our clients:
• Simple and clean
• Relevant to your industry
• Stands out from the competition
Logos do more than just identify your business. Here are some other reasons why logos are important.
A well designed logo shows that your business is unique. If every soft drink brand used the infamous Coca Cola logo, there wouldn’t be a highly competitive market for soft drinks. Customers would see the logo and associate it with drinks in general. A good logo makes your business stand out in the crowd and draws attention.
Often the first thing customers notice about a business is their logo. It’s in every advertisement. The logo is also the main part of any promotional material and business cards you hand out. An unprofessional or confusing logo sends customers a message that whoever runs the business may not care. That isn’t the first impression anyone wants to make.
A good logo shows your professionalism. There are thousands of businesses operating in New Zealand. Most of those are small, family-run businesses. To stand out from the pack, you need to have a logo. It proves that you are committed to the business. Logos also provide a visual shortcut for customers. At a glance, they see a logo and know that, for instance, the tea they’re drinking was made by a reliable business or brand. They then buy that brand regularly to feel like they’re not wasting money on something of a lesser quality.
The logo design process can be different with each logo designer and design company. It can involve extensive research and design and sometimes it can involve much less. Companies that offer cheaper prices when designing logos won’t have much of a research and design procedure, compared to creative companies that are on the higher price scale and will most likely spend more time investing in research and in concept development. Each to their own. Below is Studio Nine’s logo design process from research to the final design.
1. Free consultation and brand evaluation
First, we establish what you want and what you need. We always like to meet our clients first to get to know them and find out as much as we can about their company and the industry they are in. We want to understand what the brand embodies and what the business’s goals are. During our meeting we get them to answer some important questions form our ‘Logo design questionnaire’ like;
There are always clients who can’t articulate what they want or don’t know themselves, and it is our job to draw this information out.
One of the most important parts of any design process is research and discovery. This is where we take all the information we’ve acquired and study your company, its history and competition, as well as the groups and individuals you aim to target. The research phase is also an opportunity to discover potential ideas which could be used as inspiration during the ideas generation phase. Before we unleash our creativity, we’ll think about suitable logo styles, colours, shapes and typography.
3.Generation of ideas and design
Based on the design brief and research conducted, this is where we let our ideas run wild. We brainstorm and sketched down ideas and then experiment with them on the compute using a professional design software like Adobe Illustrator, it’s a vector-based software, which means the artwork produced is scalable and will never lose quality. Once we create our concepts we choose the best five to present to the client. We do this via email in a PDF format along with supporting notes and rationale with each logo concept.
4. Feedback, refinements and delivery
We take feedback onboard to tweak your logo to perfectly represent your brand and answer the brief. Once a design has been selected and refined, we will prepare a comprehensive logo package containing files for both web and print use (Illustrator files, JPGs and PNGs in both RGB and CMYK colour modes) and will transfer full copyright of the final chosen design to you.