Mint - Brand Identity Design - Branding Agency Auckland

VetMate is a premium, custom-tailored supplement brand designed to meet the unique health needs of cats and dogs. Formulated by veterinarians, each product combines evidence-based compounds to provide dynamic, life-stage-specific care. With every order, supplements are personalised to the individual pet, ensuring optimal health support at every stage of their life.

Pet owners can easily order these tailored supplements through VetMate’s intuitive website, bringing the convenience of curated, expert-driven care straight to their doorsteps. The brand’s primary audience is urban-dwelling millennials, mostly women with high disposable incomes, university degrees, and a deep love for their pets. These conscientious pet owners seek convenient, high-quality products that support the well-being of their cats and dogs.

Our goal was to build a strong brand identity that fosters trust and recognition, positioning them as the go-to solution for pet wellness. By emphasising personalised care, scientific formulations, and a premium customer experience, VetMate stands out from other pet supplement brands, resonating deeply with an audience that expects the best for their beloved pets.