Vander - Brand Identity Design - Finance & Business Loans

Vander is a New Zealand business lending specialist focused on making access to finance faster, simpler and more straightforward for business owners. With a streamlined online application process and rapid lending decisions, the brand needed to communicate simplicity and ease while building the credibility and trust expected of a financial services provider.

Studio Nine developed the brand strategy and brand identity design around this idea of simplicity. The challenge was to create a financial brand that felt professional and dependable without becoming overly corporate or conservative, positioning Vander as a more approachable, contemporary alternative within the business lending market.

The visual identity is centred around a minimal, contemporary wordmark that reflects Vander’s straightforward approach. A restrained palette of green and teal brings warmth and accessibility to the identity while communicating stability and trust, supported by a clean typographic and graphic system designed to work consistently across the brand.

The identity was extended through graphic design across Vander’s key business and marketing communications, creating a cohesive visual experience across both print and digital touchpoints. Each application was designed to reinforce the simplicity of the wider identity while giving the growing business a professional and recognisable presence.

The result is a clear, confident brand that makes business lending feel less complicated  reflecting Vander’s promise to provide a simpler way for New Zealand businesses to access finance.