Vander - Brand Identity Design - Finance & Business Loans

Vander is New Zealand’s business lending specialist. They offer business lending solutions that help their clients achieve their business goals. They make business lending fast and simple. Their hassle-free online application process is developed with time-poor businesses in mind providing a quick decision and funding possible in 24 hours. With set loan repayments, either daily or weekly, and no penalty for early repayment Vander business lending is a great way to support working capital and make sure business owners don’t miss out on valuable business opportunities.

The brand identity is centred around the minimal and contemporary wordmark which represents Vander’s offering – hassle-free and easy lending. It also ties it to their value perfectly which is simplicity. The same metaphor extends to a simple, professional yet inviting colour palette, which uses green and teal to portray stability and trust.