Designing your visual brand identity or your logo starts with understanding your business. Every project starts with a deep-dive conversation with you about your company background, goals, audience and competitors. We’ll discuss who your brand needs to appeal to, and what makes you special. In essence, at this stage we’re discovering everything we need to know about your brand. The discovery phase helps us and you understand what goals we’re working towards, and what steps we’ll take to achieve them. This may include meetings and video calls, going over questionnaires, figuring out your competitive differentiation, brand positioning and understanding who your target audience is.
To best position your new brand identity in a market, we must first understand that market. We conduct research focused on the industry itself, competing brands as well as target market. Research is vital to ensure we fully understand your audience and your industry. We look at similar projects and designs that have been successful. This includes aspects such as styles of work, design psychology, colour and typography.
Creating a visual expression of the brand that captures its essence. With a clear understanding of your business, brand positioning and target audience, we bring that logic and strategy to life by developing the creative identity and outputs required for your brand. During this stage we will be in constant contact to present ideas for feedback and direction. The design process may include; logo design, typography, colour palette, web design, photography and brand identity guide document.
Bringing the aspects of your new brand identity together. The implementation stage is when your new brand identity is revealed to the world. It starts with the careful planning of the roll-out i.e. how and when certain aspects of your brand will be launched on various channels.