The Booklover is a well-loved independent bookshop on Auckland’s North Shore. Their new owner approached Studionine as they wanted to redesign their visual identity and needed help with all their Auckland graphic design needs. Our starting point was their logo, which was first designed in 1999. The owner wanted the new logo to have a friendly, simple and natural look and feel. Above are some of the concepts we came up with for the project. In the end, the client selected the bottom right logo design. We have created it in both horizontal and circular formats to allow easy use in standard graphic design and social media formats.