Hubble offer co-working spaces for creative professionals. Co-working spaces give freelancers flexible access to a more professional working environment, where and when they want it. It’s a way to get away from the distractions of home, create a valuable separation between your work space and your living space, improve your productivity and meet like-minded people too. But not all co-working spaces are created equal. Hubble is more creative than others and offers unique opportunities for collaboration and innovation.
Strategically we came to a conclusion that Hubble is a place where creative individuals come together to work but also have fun. They have a strong belief that changing your environment can change your mindset. We have designed a fun and bold logo as a foundation for their brand identity. A playful and light-hearted tone of voice is supported by a set of vibrant and lively illustrations, showcasing the creative community at work. These illustrations also bring another layer of playfulness and amusement to their brand identity. Our design solution is very much centred around the brand’s colours, to make a fun and playful experience for the target market.