How much graphic designers charge in New Zealand? What are designers’ hourly rates? Here is a graphic design price guide.


You might be wondering how much graphic designers charges in NZ for their services or what is their hourly rate? Are you looking for a graphic design price guide? We have broken down their rates based on their experience and skills below.

First it’s important to weight how much value the design will have for your product or company? If you’re a new start-up or a company with more complex graphic design needs, you should definitely consider a more ‘consistent’ budget. No matter the size of your company and the type of your graphic design needs, having a good design behind your product is a must.

Rates charged by graphic designers in New Zealand vary. It can be anywhere from from $25 to $150 an hour. However, designers don’t always bill hourly; it’s also common for a graphic designer to set a fixed price for the work, based on their understanding of your project requirements.

Designers’ hourly rates

Junior designer:
$40 – $55 
Intermediate designer:
$55 – $75 
Senior designer:
$75 – $110+

How much a designer charges depends greatly on different factors. When it comes to setting individual rates, a seasoned designer will typically have more experience, delivering more value to their clients with deeper insights into their work; their pricing often scales up to match.

Not surprisingly, the level of experience a graphic designer has makes a big impact on their rates. If you want someone who can take a project and use their experience to bring life into your brand, you’ll likely want to work with an expert-level  designer.

On the other hand, if you are comfortable providing a lot of direction and working back and forth on revisions, a basic level freelancer might work great.

Each year an Auckland recruitment agency The Creative Store does a salary survey based on  professionals in the creative industry. Their figures are based on the candidates they meet, their current salaries and their skills vs salaries. In 2021 for a graphic senior designer average hourly rate was between; $75-$110 for an intermediate $55-$75 and for junior $40-$55. These rates were slightly higher for a packaging designer. If you are interested in finding out what other professionals in the creative industry charge, you can check out their full figures here.

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