Mint - Brand Identity Design - Branding Agency Auckland

Greenworx are an Auckland landscaping and design company. They believe that beautiful greenspaces enhance the lives of people that live in them. They came to us as they didn’t have a visual brand idneity in place to differentiate them from other landscaping companies in Auckland. The objective was to design a new brand identity that reflected the business’s personality, core values and attract new clients .

The brand identity is centered around a symbol that captures a garden labyrinth in a shape of the letter ‘G’, in a nod to the premium services they offer. Taking cues from the personalised services Grneeworx provide, the round and contemporary serif logo typeface signals attention to detail, friendliness and attentiveness.

The colour palette introduces a combination of green and vibrant hues, striking a perfect balance between tranquility and positive energy they bring to the spaces they enhance and design.

Quality, simplicity and attention to detail were our key drivers. A brand that combines premium service and beautiful, contemporary design with accessibility.