Blue Moki
Brand identity design

You can’t think of a better dish that sums up the quintessential New Zealand summer than fish and chips. In Auckland, fish and chip shops are a bit like people; they are everywhere. Blue Moki has been crowned 2017 best chip shop in Auckland by Oceanz. The logo design, web design and brand identity created for Blue Moki is a fresh, modern take on an old-world craft of New Zealand fish and chip shops. With the Blue Moki brand, we took a personable, youthful approach to best tell their unique. While the clean and playful graphic design execution helped to separate them from the rest of the herd.