A simple, modern and bright packaging designed for an Australian craft beer.

Services provided

Brand identity design
Packaging design
Illustration

Australian craft breweries have taken not just the world of beer, but the world of booze as a whole by storm, since their popularity began to soar over a decade ago. New South Wales’s 7 craft beer burst onto the craft beer scene as a family owned operation in 2017, and has been turning out some delicious brews ever since.

The bright and fresh colour palette and unique typeface give the brand a memorable experience that stands out in beer fans’ minds. It also makes the company stick out on a crowded beer shelf against lineups with duller designs.

From the labels alone, you can taste the sweet fruity aromas and citrusy flavours. The bright colors are the perfect pairing to a brand influenced by tropical life.

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