A simple, modern and bright packaging designed for an Australian craft beer.

Australian craft breweries have taken not just the world of beer, but the world of booze as a whole by storm, since their popularity began to soar over a decade ago. New South Wales’s 7 craft beer burst onto the craft beer scene as a family owned operation in 2017, and has been turning out some delicious brews ever since.

The bright and fresh colour palette and unique typeface give the brand a memorable experience that stands out in beer fans’ minds. It also makes the company stick out on a crowded beer shelf against lineups with duller designs.

From the labels alone, you can taste the sweet fruity aromas and citrusy flavours. The bright colors are the perfect pairing to a brand influenced by tropical life.