Here are five of the many ways we have found that graphic design can provide a significant amount of value for your business, by enhancing the way your business is viewed by your customers and employees and improving how your message is communicated to your customers.

Running a business is a long-term commitment. In today’s ever-growing marketplace, standing out is becoming more and more difficult. Using good graphic design to establish your identity and brand is a great way to communicate who you are, what you do, and why it is important.

Include great graphic design in your business and you’ll be well on your way to building a brand people can not only trust but understand and know what to expect.

Build loyalty, trust and goodwill with your customers

A well-designed and strong brand identity helps to create a professional appearance that builds trust and credibility with your customers, which is essential to growing your business.

Trust plays a crucial role in convincing buyers about the quality of your products or services. Companies that thrive are the ones that have developed a brand that is trusted. Good design plays a key role in creating communication that can enhance that trust. Design doesn’t just alter how people perceive the quality of your brand. It can also change how they perceive the reality of your products. 

Show a high level of attention to detail and care in your branding and marketing, that way potential customers can instantly tell your services are going to be absolutely above and beyond! 

Tapping into how we process information

Visualization works from a human perspective because we respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

 As 65% of the population are categorised as visual learners and many of us preferring graphics and imagery to written text, due to the speed of absorption, it makes sense to create a strong visual brand identity for your business.

When used effectively, good graphic design can step-up your company’s marketing and messaging, giving it greater potential to inform, persuade, or educate your audience.

It makes your customers remember you

Coca Cola. Nike. Apple. Microsoft Windows. Close your eyes and think of those brands. What comes to mind? You probably aren’t picturing an Apple or a Windows computer, a glass of cola or a pair of sneakers.

No, what comes to mind when you think of established, household brands are their logos. You see the Nike swoosh, Apple’s apple, the flying Window, the white scripted lettering of Coca-Cola.

Logos and a strong brand identity don’t only help people remember your company’s name or existence. They also help people remember particular attributes about your business. A study of 3,000 residents in the U.K. and U.S. found that people tended to associate geometric logos with power, logos with a company’s initials with edginess and serif wordmark logos with respectability.

Improving employee pride and productivity

Happy and culturally healthy workplaces generally have a strong core of brand identity. Your employees embrace and commit to the organization’s brand and are proud to be a part of it. In turn, that buy-in commitment leads to more satisfied, productive employees. Good graphic design cultivates a positive brand identity—by reflecting a company’s vision—that permeates everything from company websites and communications to business cards and staff apparel. The opposite is true too. For example, if you’ve ever worked at a company whose poorly designed website is difficult to read, navigate, search or purchase from, you know how annoying and frustrating that experience is for both staff and grumbling customers. If your employees aren’t happy with your company logo or website, why would your customers be any different?

Good design makes you money

We pointed out that good design is good business and hopefully, you’re beginning to understand why that’s true.

Ultimately, good design increases your company’s value, boosts sales, and puts your business in a better financial situation. Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable.

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